Churnless - Work Worth Doing

Churnless is a collective of web entrepreneurs and talents based around a single idea: users matter.

Churnless was conceived when we noticed that many companies were focused almost exclusively on acquiring new users, rather than keeping the ones they have. They make products look attractive, rather than making them functional and meaningful. Companies should delight their customers in the moment and satisfy them over time, and they need to reflect those principles in everything they do.

Churnless helps them do that. We believe that products should be good enough that people want to stick around and use them, so we help companies ideate, design, and build web-based solutions that people actually need and want. And we always hold true to our favorite Roosevelt maxim: "Far and away the best prize that life has to offer is the chance to work hard at work worth doing."

We're always hiring talented people. If you think you have skills we can use, shoot us an email and tell us about how you would make products better.

We're busy building products, so we haven't actually had time to build a full website for ourselves, but if you're wondering who we are or think you have a project you'd like our help on, please let us know; if you're in NYC, we're big on working lunches.

Name: Will Koshuta
Title: Lead Engineer
Previous experience: UVA, smartRay, eMeta, Macrovision, JustThrive.com, LendingTree
First product loved: Chocolate milk. Premade better than homemade, but let's be serious: there is really no such thing as "bad" chocolate milk. Unless it is spoiled, but possibly not even then.
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Name: Tic Tac
Title: Snorting Expert
Previous experience: Sleeping
First product loved: Anything edible (using that definition rather broadly).
Name: Stephanie Raill Jayanandhan
Title: Project Coordinator
Previous experience: Macalester, Miami Uni, IMPACT, Campus Compact, JustThrive.com, LendingTree
First product loved: My Steiff blue stuffed elephant (for obvious reasons).
Name: Avi Karnani
Title: Lead Strategist
Previous experience: NYU, Citigroup, Global Arbitrageur, JustThrive.com, LendingTree
First product loved: Legos. On their own the little pieces don't mean much and are barely unique. Until you add imagination. Legos represent infinite possibility; they can be turned into a parking garage for some Hot Wheels or a combine to form a blockade-running space ship that brings peace to the galaxy. Legos can combine to solve problems. Legos can combine to bring delight. On Legos, my mind learned to dream about finding blocks that should be combined to create meaning and wonder.
Name: Matt Wallaert
Title: Lead Scientist
Previous experience: Swarthmore, Drexel, Cornell, JustThrive.com, LendingTree
First product loved: Fireworks. When I was a kid, I would literally save all year to buy fireworks. I'd make my parents drive from stand to stand so that I could compare the deals and find the very best bangs for my buck. And I think fireworks are in some ways the perfect product, in that there is almost no marketing to them. They delight and fascinate us, they form an integral part of our memory, and they almost never disappoint. They are a physical object and yet an experience, special and transitory, yet indelible. All that, or I'm just a bit of a pyro. Whatever.
Name: Dave Clarke
Title: Communications Strategist
Previous experience: Villanova, Resound Marketing, The International Spy Museum, ATF
First product loved: For three straight Halloweens, I donned a replica Washington Redskins uniform made by Hutch. This wasn't just the jersey (which I believe bore Doug Williams' name and number), but also pants, socks, plastic helmet and "not-for-game-use" shoulder pads. In this get-up, I truly believed that I would have been able to hold my own against the behemoths of the NFL; note that at the time, I was approximately 5'9", 110lbs. Of course, once Halloween had passed, I continued to suit up every Sunday throughout the season. To this day, the overwhelming smell of 100 percent polyester and cheap plastic conjures up memories of happiness, autumn, and misguided professional football aspirations.
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Name: Sumit Ahluwalia
Title: Senior Engineer
Previous experience: Rutgers, Johnson and Johnson, AT&T, IBM, Radian
First product loved: A rubber ball. If I were stuck on an island with a bunch of people and had to take one thing for entertainment, it would be a ball. You can't outgrow it, it provides endless ways to enjoy, and it is easy to replace (presuming your island has a rubber tree, of course). A ball is also as good as the person using it, which is a common theme that all my favorite products share. Bonus: my son loves it too!
Name: Lynn Rawden
Title: Design Lead
Previous experience: sixdegrees.com, audible.com, JustThrive.com
First product loved: Crayons. The names and their corresponding colors are seriously imprinted into my brain: Burnt Sienna, Periwinkle, Magenta. As a kid, I remember being super excited when I had a brand new box — the points were so pristine and sharp, unchewed and intact. They're great tools for adding color to the world. Now I work with pantone colors and hex values, and there are still certain colors that just resonate. I love a good Pantone Rubia Red.
Name: Luke Rodgers
Title: Front-End Engineer
Previous experience: MacLaren MRM, New School
First product loved: Probably my eyeglasses, which I got in grade 6 (editor's note: don't blame us for the phrasing, he's Canadian). Few tangible objects are capable of revolutionizing your life to such a profound degree. My current pair are particularly cherished, being made of flexible and nearly-indestructible titanium, and using clever joints rather than screws to hold them together.